Paweł, Author at Mood Up team - software house
home office girl sitting on the sofa

6 Tips How To Make Your Home Office Efficient

Times have been shifting and with changing times the tech and the needs of people have taken a turn too. Now this change is not just confined to our personal lives where we have become highly dependent on our phones and tabs for meeting our every small need, but it has spread its wings in the professional sphere also. Along with the Word and the Google documents that have replaced the paperwork in offices, the office culture is also being fast replaced by work from home concept.

Since our world has been struck down by a lethal virus, both the value and demand for work from home have recorded an increase. This is because in the times of Corona, going to the office is being recognized as highly dangerous. Covid-19 can be easily contracted by coming into contact with an infected surface and hence, the governments around the world are recommending people to stay at home and to opt for remote working. It is being said that doing so can help in containing the spread of the Covid-19 virus.

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Is working from home feasible?

In the digital age, the employees don’t need to assemble in a traditional, centralized workplace to do the “office work.” Today, with the help of digital tech you can efficiently complete the projects and even conduct meetings without being in the same room, or even in the same city or country. So, rather than working in a cubicle the employees now have the option of sitting and working from their homes or their favorite coffee shops. The only 2 requirements for remote working are a laptop and a good internet connection. And if you have them both, then you are all set. 

Now as to the question of if or not remote working is practical, let’s quickly check some facts.

  • Easy working conditions

Remote working translates into easy working conditions. So, consider if you have some issue because of which you cannot go to your office, then under normal circumstances, this would mean a leave, but with remote work, you can literally work from a park or even from a hospital. This is beneficial for both the employer and the employee as it would ensure that the work gets completed easily without dragging the deadlines.

  • It facilitates more work 

77% of the workers report more work productivity when they are working remotely. This is because in remote working conditions the normal distractions and unnecessary office hurdles are not in between you and your work when you are working from someplace else. Hence, it means more work in less time. Again something that the employers will appreciate heartily.

  • Less wasted time

When you opt for remote working, it also translates into less wasted time for the employees as now they don’t need to spend hours stuck in traffic. People don’t need to wake up 2 hours before their office time simply to look presentable and to reach office on time. They can literally just wake up, take a quick bath, settle down in their PJs, and fire up their systems to start work! This routine hardly takes 15 minutes. 

  • Automatization of companies

As per the present trend, automatization is the need of the hour. The less you start to rely on things that can ditch you at the end moment, and the more you become dependent on technology and machinery for carrying out your work, the greater will be your chances of success. And remote working or work from home is one step towards the automatization of a company. 

Hence, it can be concluded that even though work from home is a still-developing field, yet this option is a feasible one, especially when you look at it in the context of the present scenario of Covid-19.

How can you improve your remote working efficiency?

Now that we have discussed the feasibility of work from home option, let us now have a look at tips to improve your efficiency while remote working from home.

  1. Use video chat platforms like Vidoco

One of the disadvantages of remote working is that people do not get the opportunity to see their co-workers or employers face to face. Many times this leads to miscommunication. Now, if you want to correct this error, then one way of doing that would be to use video calling platforms like Zoom or Vidoco. Like zoom, which is an easy and reliable platform for video communications, Vidoco is also a feasible option for video calls.

With Vidoco, the user is granted the option of using a video calling tool without installing it on their phones or computers. Rather you can just access it on your browser. Plus, with Vidoco, the call receiver does not need to worry about registration because here one-sided registration is also enough. Other benefits of using this tool include the options of recording a conversation so that you can revisit it any time you like and the choice of sending an invite through an email or SMS to the receiver which is both an easy and practical solution.

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  1. Share official documents

When you are in office, it is quite easy for your co-workers, employers, or employees to knock on your office door to ask for that file or document that you were working on yesterday. But when you are working remotely this can act as a hindrance to the work progress as your colleague may have to wait to get a document from you simply because your working timings do not match.

Hence, if you are not already doing it, then starting today onwards, get into the habit of working on Google Docs, Box, or Dropbox to share files. Having scattered files on Email, Word, or personal hard drive is not recommended. 

  1. Be pro about time management

Many employers worry if their employees are actually working during the office hours or are they skipping office work for managing their laundry tasks or for binge-watching Netflix while they are working remotely. Well, to be honest, the concern is genuine. So, what is the way around it?

Well, according to us, to deal with such issues the employee needs to be firm about deadlines and protecting time. So, consider if you are working on a project and you have set a deadline for the employees for 23, then be firm at 23. You can even send them a reminder email at 21 to ensure that they finish work in time.

  1. Have a workplace at home

While working from home, a lot of employees complain about motivation. According to a survey, 2/3rd of the people who work from home reported, they don’t feel inspired to leave their beds or to power up their laptops to get into the ‘work mode’. This has been known as a major deter in work efficiency.

Now, one good way to deal with this is to assign yourself a workspace. This is because when you work from your bed or couch, the leisurely feels do not leave your body completely. This hinders your work. Hence, getting yourself a dedicated room or surface -a specific place for work like a table or a coffee shop- that consistently remains your workspace is a good idea. It will boost your morale and help you in getting into the right frame of mind.

  1. Emphasize over communication

When working in a remote team, it happens so often that one person assumes something while that is not what the other person meant. This results in miscommunications, and it can affect your work negatively. Hence, in order to ensure that nothing of this sort happens, emphasize over-communicating, and leave nothing to assumption. 

Make sure to clarify all the doubts and lay down the expectations very clearly. Use video chatting platforms like Vidoco while communicating with your team member or your head so you can always go back to it, and have a look at the recorded conversation to clear any lingering doubts. If you still have some doubts left, then don’t hesitate to drop a mail. Remember, it is better to communicate than to work wrong.

  1. Get regular feedback

Even when you are working in the same space, it is often difficult for employees to report any problem that they might have with their colleagues or boss. It is quite hard to stand up to your superior to tell him that something is not working right. Hence, it falls upon the employer to make sure that the employees can reach him easily.

When you are working remotely you can do this by asking your employees for feedback. So, check-in on your colleagues regularly, ask them if things are working smoothly or if they would like to change something. You can either do this by dropping in their inbox or it can be managed over a phone call or over our personal favourite video call!

Conclusion 

Thus, we can see how working from home is a booming field that is assisting industries and companies in running smoothly. Using this culture the companies can tap into human resources from anywhere in the world and make maximum profits. However, it also necessitates mention that remote working has its own set of challenges. But if you plan futuristically and use your resources like the Vidoco video calling platforms smartly, then you will easily and effectively overcome the hurdles!

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5 top ways a free mobile app can earn money

 

One of the most considerations when building an app is its monetisation strategy, as app development is no cheap undertaking and the costs need to be recouped by those who invested in it. The best way to to do so is to make sure the app you develop is one is available to as many users as possible, increasing your monetisation chances. Don’t believe me? Just take a look at the ratio of free apps when compared to those that are free!

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Sourced from  Statista

It’s clear that opting to make your app downloadable for free will make it attractive for a large demographic to whom you can market, convince and provide your app. But once this is done, how exactly will you be monetising the app? Well, we have 5 key tried and tested methods through which you can use to earn revenue from your free app. 

1. In-App purchases

Used by most app makers these days, in-app purchases are essentially a strategy of attracting a user to an app before pitching extra services that are only accessible for a set fee. Earning revenue via this method is rather easy if your app is a game as the players can be encouraged to buy token in exchange for bonuses. You can do the same with non-game apps by offering an ad-free premium version of your app. Such a strategy can be a sizable revenue generator for both game and non-game apps as the stats from  Business of Apps (2019)

In-app purchases (50%), paid downloads (50%), and in-app advertising (49%) were the most common actually used app monetisation strategies for non-game apps

For games, only in-app advertising (81%) edged out out in-app purchases (79%)

2. Sponsorships 

Done right, sponsorships are a very lucrative method of monetising your app and can bring a steady stream of income. The trick is to build an app for a niche audience who would be interesting to a potential sponsor, who can then model the app with their branding, for a fee. Do, however, remember that such sponsorship opportunities are only good if your app caters to a niche demographic that is sizable. 

3. Advertising 

Mobile_app_ad_types

Sourced from techpatio

One of the most common and best means to monetise an app is through advertisements you users might find relevant. Setting up such advertisements is a relatively easy task as there many third-party networks to assist with this. The type of ads that you can run include, but are not limited to:

  • Banner ads– the most common ads format you might have often come across, banner ads pictorial and often found at the top or bottom of a mobile app. Such ads goal is to remain in the users’ sight at all times so as to increase the chances of clicks on the ad. Some banner ads, however, might get blocked by adblockers if your users have invested in one, thereby throttling your advertising efforts. 
  • Native ads– heralded as the answer to adblockers, native ads are ads that are more ingrained to the app and its content. Such ads cannot be blocked and tend to be more appealing and less intrusive than banner ads. 
  • In-app video– a fantastic means of getting marketing messages across, videos on average receive more engagement than the typical ads, making it more attractive to advertisers. 
  • Interstitials– closely related to pop-ups, these ads are displayed to users during transitions in the app. Such ads are less intrusive and offer decent interaction with the users in your app. 

The important thing to remember is that advertising is not the only strategy you should be depending on for monetizing your app, as it takes a substantial amount of regular users to create sizable income. 

4. Referral Marketing 

Referral marketing is a strategy through which you can monetise a free app by displaying ads for other apps and/or services. The revenue generated is dependent on several metrics and can be a very good source of income if done right. 

  • Cost per view (CPV) – this revenue model is based on the number of views on an ad, whether it be an image or a video. 
  • Cost per click (CPC) – a revenue model on which the number of clicks on the ads displayed, decide the revenue generated. 
  • Cost per install (CPI) – equivalent to the cost of acquisition (CPA) of an app, the CPI is a revenue model based on the number of installs that result from a particular referral ad. 

5. E-mail Marketing

As old as it might be, email marketing is still a very powerful method of reaching out to customers who are actively interested in your products and those related to it. To do this, you can collect user emails via popups that offer rewards in exchange or a Facebook SDK that allows users to log in using their Facebook profiles. Once collected, these email addresses can be used to reach out with updates on new features on your app, offers, news and anything that might bring users back to your app and increase its monetisation opportunities. 

In any case, do make sure that the emails you collect are done with full transparency on how they will be used. Such personal data should be collected and used with due diligence as failing to do so can have you incurring huge fines under regulations such as the  General Data Protection Policy  (GDPR) of Europe.

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Sourced from gamesindustry

Conclusion

Building an app is a serious financial undertaking and we understand that recovering these costs as soon as possible is a key consideration for you. These 5 monetisation strategies, however, can go along way towards helping you obtain a good return on investment, provided you pick the right one that is suitable for your app, its users and expectations. Remember that you can opt for either one or more strategies concurrently, provided you keep the user experience top of mind. 

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Does your app need a dedicated landing page? 

 

Imagine that you are creating an app choke-full of recipes for cooking great Italian cuisine. It’s a great idea as there is definitely a demand for such an app. But how will you create buzz around this? How will you convince your audience to download the app? 

A landing page, simply put is the homepage of your app and serves as a central hub for all information on your app. The content of such a landing page depends largely on the stage at which the app development is at and is a fantastic method of building a community around the app even before it is launched. It is also the end page customers will be arriving to as a result of your marketing activities for the app and will prompt those leads to click on your call to action to download the app one its launched. 

What elements should a landing page contain?

There is no hard or fast rule on the content that should be inserted in a landing page, but below are a few elements we think is important for any user to gauge an apps suitability. Note that the order of such elements can differ as per the product that is under development and the end-users it is aimed at. 

  1. The headline – this has to be simple, concise and resonate with the needs your app will solve. This is where you must highlight your unique selling proposition.
  2. The hero shot – humans respond well to visuals and less to text, which is why your landing page should display images of your app and the context of use.
  3. The benefits – the users who were attracted by your headline and the imagery needs further convincing and should be met with further information on your app and the features it offers.
  4. Proof – most app users are followers and look for reassurance from previous users on how they found the app before downloading it. Inserting some reviews from how users have found your app can provide some compelling social proof to download your app for those who visit your landing page.
  5. The call to action (CTA) – the most important of all the elements, the CTA is the text or button that leads the user to a certain action such as downloading the app, subscribing to an email newsletter or taking a survey. The click made on this CTA is the end goal of the rest of the elements of the landing page and is a good measure of success.

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An example of a great landing page from Invision

Why should your app have a landing page?

  1. It helps to showcase your app –  a dedicated landing page is a fantastic platform to showcase the story behind the app’s creation and build awareness about it. Such a platform where you can elaborate on the app is very important as the app marketplace today is very crowded and needs to be attracted to this landing page via search engine optimisations, public relations, social media marketing and other marketing means before being prompted to take the call to action. 
  2. It demonstrates the app’s functions – the App/Play Store provides very little space for providing information about an app and isn’t enough space to convince a user to make the tap on the download button. A landing page dedicated to the app, however, provides this space and can be utilized to show pictures of the apps working. We at Mood Up recommend supplementing these pictures with videos as well since they are a quick and easy method of receiving new information.
  3. It serves as a hub of information – the landing page you created is a great portal of communication to serve information on where the app is, whether it be in the design, development or deployment. Such a platform will serve as the central hub of information for your end-users and drum up excitement as the app launch date is getting closer.
  4. You can recruit beta testers – a landing page lets you reach out to individuals who have shown interest in the app and recruit them as beta testers prior to its deployment to the general public. Such beta testers will prove invaluable in the development of the app as they can be very helpful in usability testing (usually an expensive process) to ensure that the app is kept user-centric.
  5. Helps to refine marketing messages – having a landing page for your app would allow you to test and refine your marketing messages and even the app microcopy. Doing so using AB testing is very important as the messages and overall content that you use should match and resonate with the end-users you are targeting.
  6. Lends credibility – a dedicated landing page for an app lends credibility to the app and is a huge persuading factor for a user who might be torn between downloading your app and not downloading it. Think about it, would you download an app you haven’t heard about if there is no website or mention of it upon a quick Google search?

What not to include in a landing page

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An example of a not so great landing page from Chase

  1. Too many details – your app landing page’s primary purpose is to inform, convince and persuade your visitors to take a certain action, whether it be downloading the app, taking a survey or subscribing to an email newsletter. Having too much information on a landing page that is meant to guide a visitor to a certain outcome is distracting and can have you losing visitors who would otherwise convert. 
  2. Lengthy videos – videos are a great resource for any app landing page, provided they are not too long and does not put the viewer to sleep. Make sure your video leaps straight to the action and is optimised so that slow internet connections will not be an impediment to watching it. 
  3. Links, links and more links – the more outbound links you have on a landing page, the more opportunities you give your hard-earned visitors to escape the landing page. Some links are important, but make sure not to confuse the visitor as the only purpose of a landing page is to guide the user to a specific action. 
  4. Cumbersome forms – landing pages as we mentioned previously is very useful for collecting email subscribers that can be communicated to. Do, however, remember that such forms have to be simple and only gather purpose-specific data that is required. Remember, you don’t want to frustrate your visitors, so make sure to run some usability tests on the forms.
  5. Unnecessary elements – most companies tend to create their landing pages to match their website elements, and this is a disastrous tactic as it provides the users with many avenues to explore and not move towards the desired action of the landing page. 

Conclusion

A landing page for an app as you can see is a boon and not burden as some make it out to be. Having such a landing page will lend you credibility, create a space for showcasing the app and can be useful for soliciting feedback on the app from those who visit it. Do, however, remember to pay careful attention to the development of such a landing page with A/B and usability testing to reap its full benefits.