January 2019 | Mood Up team - software house
What are the costs of making a mobile app

How Much Does It Cost to Make a Mobile App?

A key question on the mind of any client that approaches us with an idea for a mobile app is the cost it would take to develop one. It’s a natural question and one that has no hard answer as the cost varies on many factors. This is why we at Mood Up invest a sizable amount of time into understanding a client’s requirements and expectations of a product, preferring agile pricing over a fixed priced.

Some factors such as the ones below, however, are ones you should pay attention to

1. Your priorities

You’ve probably seen the image above before and with good reason.

If anyone tries to convince you of a possibility to have all three, hire him for your sales team and not software development.

Remember, if something sounds too good to be true, it usually is.

2. In-house or Offshore development

Building your software in-house can be cheaper than outsourcing if you have a pool of talented designers and developers waiting on standby.

This, however, is not the case for many companies, which is why they prefer to outsource software development to independent companies such as Mood Up who possess the skill sets and experience needed to meet expectations.

We at Mood Up are strong believers of nearshoring, which provides customers with all the benefits seen with offshoring business processes and more.

3. Devices and Android or/and iOS platforms

With the numerous amount of devices that users today connect to the internet, it’s important that you decide on the platform you’d like to be on.

Not sure how to do so? Take a look at our tips for clients when considering the platform for their apps.

4. App design

Apps with beautiful User Interfaces (UI) and Experience (UX) do not happen by chance. They are the result of many hours of scoping, wireframing and numerous round of designs.

As you might have guessed, higher UX and UI quality can increase costs, which is why  we pair designers and developers together to ensure a balance between cost and efficiency.

5. Features

An app that can do everything is not good for anything.

Be clear about the function you want your app to serve and stick to it.

The features you expect of your app should be made clear to the developers from the start as the planning for its development depends on it.

6. Maintenance

Building an app is not a one time task as you would think.

Its process that one must pay careful attention to, and improve based on user feedback, bug reports, security and operating system updates.

7. App testing

First impressions are important and launching an app riddled with bugs will have disastrous consequences.

Testing is paramount before launching an app, but they do not come cheap.

8. Marketing

You’d be forgiven for thinking that the costs of an app are only technical and the only thing left to do is to figure out a monetization strategy.

But how would you reap the benefits of this monetization strategy if you haven’t got any users?

Remember to integrate the cost of marketing to your app.


App development is not an easy task, which is why we help our clients with detailed strategies for execution. It’s important to remember that there is more to developing an app that you would see on the surface, and the costs will reflect it. The above eight factors, however, should give you an understanding of the factors you should take into consideration.

PS- never trust a developer or a software house that asks too little questions. The questions you should be asked now will make sure there are no unpleasant invoices later on.

Have an idea that we can help develop? Tell us more here and we can get started.

Why nearshoring in Poland is a good choice

6 Reasons Why Nearshoring in Poland Is a Good Choice

Scaling a business brings a fair bit of what we like to call growing pains, requiring many considerations from the owners part. One such key consideration that we would like to highlight today is the investment one must make in a product, to ensure it creates real business value and continue to do so.

Of course, you can opt to hire a software developer or delegate it to an in-house development team if you have one. Doing so, however, might lead to lower creativity, reduced innovativeness with longer development times and higher costs.

Such recurring issues is why many clients prefer to hand over their ideas for growth to external software houses who possess the required creativity, tools and technical expertise to deliver high-quality products at lower costs.

What is nearshoring?

Nearshoring as you might have guessed is a derivative of the term offshoring and is essentially the outsourcing of processes to companies in nearby countries. Such outsourcing of work to countries near each other is proving to be quiet popular in Europe where most nations are only a few hours of flying away.

Example- a customer in London can outsource their work to a company in Poland and make periodical visits to check on progress with a two-hour flight.

What benefits does nearshoring bring?

Nearshoring shares a few benefits with outsourcing

  1. Lower costs –  a client that opts to nearshore their work incurs lower production, research and labour costs.
  2. Access to a larger talent pool – you can hire professionals

Some advantages, however, are unique to nearshoring

  1. Same time zones– large time zone differences make regular communication difficult, leaving both parties bleary-eyed with late-night/early morning consultations. Nearshoring remedies this as the lack of large time differences reduce the need for developers to pull graveyard shifts, improving their quality of code.
  2. Fewer cultural differences – being on the same continental region means fewer cultural differences and enhanced cooperation.
  3. Faster problem-solving – being on the same time zone or in one close to the developer provides the client with the ability to reach out and highlight any issues. The developers, in turn, can respond at the same speed, leading to faster problem-solving.
  4. Proximity – short distances allow for more frequent and less expensive face-to-face meetings that will definitely boost the productivity of the collaboration. This is important to us as we take a partnership approach to our clients and require their full involvement, just as we send our team to client HQ.

Remember, teamwork makes the dream work!

Why choose Poland for nearshoring?

  1. Software development services are competitively priced.
  2. The population of Poland is larger than Scandinavian countries combined and produces over 40,000 IT engineers each year.
  3. Polish engineers are considered one of the most competent in Europe when it comes to new technologies. Their skills are enhanced by Poland’s membership in the European Union and Schengen area which allows for the free exchange of labour and information.
  4. Polish culture is inherently European, ensuring a closer fit with other European clients. Poles are also very adoptive with high communicative skills in English,  seamlessly integrating with cultures outside Europe.
  5. Poland’s geographical location in central Europe makes it accessible from every major European city within 2 hours.
  6. The Polish economy shows constant growth, with high levels of trust and a low level of corruption. This stable political and economic climate makes it very conducive for business.


Outsourcing software development can be a nervewracking affair for some clients.  Nearshoring, however, is a very interesting and promising alternative, with Poland leading the way as a trusted powerhouse for high-quality software development.

Interested in having a conversation about how we can help build your product? Tell us more about it here.